The French retail market is more competitive than ever, and internet sales are expected to grow by 10% or more in 2015.

Interview with Aurelien Dubot, the Lead Product Strategist for Bazaarvoice recorded onsite at eTail France 2014.

How can customer reviews enhance credibility, trust and advocacy with today's consumer?

David Williams, e-Director of Online, EMEA for Deckers Outdoor recently said “When you launch into a new territory, you think about how the consumers perceive you, and [whether they think] you are trustworthy to do business with.” As so many retailers are planning their expansion in  new territories eTail invited David Williams, the Director of Online, EMEA for Deckers Outdoor, Glen Richardson, the Chief Marketing Officer for global marketplace Fruugo, and Benjamin Günther, the CEO and co-founder of online fashion shopping portal STYLIGHT to share their best practice strategy of expanding across borders.

As the rising popularity of the term “omnichannel” indicates, it is no longer enough for retailers to serve customers in silo-ed, multiple channels. As technology becomes ubiquitous, and interactions via multiple channels and devices are increasingly part of the customer journey, companies need to deliver holistic and engaging experiences that are integrated and convenient. Today’s customers expect to be empowered with products, interfaces and services that allow them to be connected with brands.

In April 2014 we canvased the industry and spoke to a range of eCommerce experts made up primarily of heads and directors of eCommerce, as well as CEOs, marketing directors and other senior level retail professionals. The following report is a combination of this research and in-depth interviews.

To compliment the webinar and provide some fresh insight, RetailMeNot wanted to compare merchants' use of digital & mobile tactics across four European countries [UK, Germany, France & the Netherlands]. Together we designed a survey and collected over 155 responses from top retailers across Europe. The resulting report provides a European overview of the market, as well as a country by country comparison. This allowed both RetailMeNot and future prospects to understand areas for potential growth as well as current challenges European retailers are facing.

avarto Bertelsmann, providers of integrated eCommerce in Supply Chain Management, needed to gain a clearer understanding of how retailers approach global expansion of their eCommerce activities. Together we designed a survey to be distributed across four sectors [Beauty, Fashion, Luxury & FMCG]. In total we surveyed over 90 companies, and the resulting whitepaper is the culmination of the research.

You know that attending eTail France will immediately make a positive difference to your job. But convincing your boss of that and securing the budget to come is a different matter! Here are some tips to convince your boss that the cutting-edge information and networking will power your business forward and is well worth the investment.