eTail France English 2015 (past event)
03 - 04 November, 2015
Contact Us: 44 (0)20 7368 9576
Day 2 - Expanding your Market Share
09:00 - 09:30 Conference Registration & Networking Breakfast
09:30 - 09:40 Chairperson Opening Remarks
09:40 - 10:30 360⁰ PERSPECTIVE PANEL – A pain-free guide for rolling your eCommerce offering into international markets: What should and shouldn’t you do?
(Translated from French to English)
1/5 sales are done cross border, and French retailers are looking overseas to boost their line figures. However, globalisation is complex and there are a lot of answers needed across the board. Attend this all star panel to find answers to:
1/5 sales are done cross border, and French retailers are looking overseas to boost their line figures. However, globalisation is complex and there are a lot of answers needed across the board. Attend this all star panel to find answers to:
- What are the most accurate ways to test appetite in new regions?
- What are the different strategic approaches to enter new markets?
- Experience sharing: What methods of expansion have been successful?- or not! (i.e. wholesale, franchise, online, bricks and mortar/ marketplace)
- Evaluating the right marketplace to partner with – who to approach? How does it work? What are the pricing strategies?
- Performing a gap analysis on the market. What is your USP? Does it alter dependant on the territory you are looking to enter?
10:30 - 10:50 KEYNOTE CASE STUDY - Discover how Allo Resto are creating angaged customers through innovative data driven marketing campaigns
(Translated from French to English)
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How to scale 1-to-1 personalisation towards millions of customers, using data analytics that provide behavioural patterns for each customer
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Embracing the use of technology and automation in determining what is best for which customers and when
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What is the recipe to create ‘raving fans’
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Inspiration ignition: Top tips from campaigns that have and haven’t garnered fantastic results
10:50 - 11:10 KEYNOTE CASE STUDY – Re-imagining international eCommerce: How to resource a global eCommerce strategy that can be executed locally
(Translated from French to English)
- Resourcing international roll out – centralised vs. local? Benchmarking common organisation structures to support international growth
- What are the features, benefits, and limitation of centralisation and localisation?
- Talking tactics: How to select a trusted localised agency in a new market?
- Does your brand maturity within a region dictate when/whether you should enlist a local partner?
11:10 - 11:55 Morning Networking Break with Delicious Refreshments
Weighing up your mCommerce Options - Chair: Yvon Moysan
11:55 - 12:40 360⁰ PERSPECTIVE PANEL – Are you meeting your customers rapidly advancing mobile expectations? Tips for building the business case
(Translated from French to English)
Retailers are playing catch-up with their multi-device customers. Customer expectations are pushing for a consistent experience across all devices. Attend this panel to hear our experts thoughts on:
Retailers are playing catch-up with their multi-device customers. Customer expectations are pushing for a consistent experience across all devices. Attend this panel to hear our experts thoughts on:
- Determine a step-by-step action plan to understand what your customers expect, want, and need from your mobile strategy. How does this match your current offer?
- Should retailers use mobile as a tool to drive omnichannel conversion or as digital convertor in itself?
- Guaranteed mobile quick wins that you can exploit to engage your customers quickly and with little or no investment
- Recommendation of, and exposure to, the mobile solutions ecosystem: What tools deliver good ROI? How can you justify investment?
- How to face the future of msites and apps. What steps can you take to future proof your strategy?
Conquering Conversion Failures - Chair: Karl Hoquante
11:55 - 12:40 CASE STUDY REVOLUTION - How to accurately and cost-effectively test your mCommerce developments across multiple devices
(Not translated)
The outcome is to provide insight to the business and safeguard an optimal information architecture, navigation and ease of use for the sites across multiple devices.
The outcome is to provide insight to the business and safeguard an optimal information architecture, navigation and ease of use for the sites across multiple devices.
- Re-evaluating your usability testing options to improve your cross device offering
- Discover how new solutions are facilitating a more proactive approach to multi-variant testing
- Creating a structure and team to enable you to experiment at scale across multiple devices
- Establishing a more natural review of performance through testing methods in and out of the lab
Stream A
12:40 - 13:00 CASE STUDY – Exploring the future for wearable technology in retail(Translated from French to English)
- Insight into the innovative developments within the wearable tech community
- Discover how wearable tech is bridging the gap between your customers imagination and their reality
- How can the early wins of wearable tech be implemented within the retail sector?
- Is there a valid business case for wearable tech? What should you fight for and what should you avoid?
Stream B
12:40 - 13:00 360⁰ PERSPECTIVE PANEL: Should brands use mobile as a tool to drive conversion or as a convertor in itself?
(Not translated)
This must-attend panel will be tackling one of the most talked about strategic questions in mCommerce strategy. Hear our all-star panellists debate:
This must-attend panel will be tackling one of the most talked about strategic questions in mCommerce strategy. Hear our all-star panellists debate:
- Do mobile sites present just a moment in the customer journey or an essential final click?
- Is there value in developing and maintaining apps that don’t drive revenue?
- Service vs. Shop: How does this affect your resourcing?
- How can you demonstrate correct ROI and win investment for your selection?
Stream A
13:00 - 13:20 CASE STUDY – You have to kill the last click to survive: Reconfiguring your attribution modelling to optimise your acquisition costs(Translated from French to English)
- Exploring the latest development in key areas of digital marketing to engage customers & drive traffic
- Building the right models to create more targeted marketing messages & remain relevant to your customer base
- What effect does mobile have on your marketing tactics?
- Top tips to make mobile marketing automation work for your business
Stream B
13:00 - 13:20 Stream B continued13:20 - 14:50 Networking Lunch – Feed your brain and your contact book!
14:50 - 15:50 DRILL-DOWN ROUNDTABLES: (Not translated)
Speakers:
Leyla Guilany-Lyard Head of Marketing & Communications eBay France
Terry Freiherr von Bibra Chief Retail Officer Omni-channel Karstadt
Giovanni Tavani Global Social Media, Sr. Manager Dell
Nicolas Morschl International Business Unit Director Photobox
Jerome Sutter VP Marketing Weekendesk
Benjamin Albarède CEO Wine Republik
Leyla Guilany-Lyard Head of Marketing & Communications eBay France
Terry Freiherr von Bibra Chief Retail Officer Omni-channel Karstadt
Giovanni Tavani Global Social Media, Sr. Manager Dell
Nicolas Morschl International Business Unit Director Photobox
Jerome Sutter VP Marketing Weekendesk
Benjamin Albarède CEO Wine Republik
1. Overcoming challenges of reconfiguring your attribution modelling to optimise your acquisition costs
Jerome SUTTER, VP Marketing, Weekendesk
2. Social media: What is your fan base actually worth to your business? How can you access this untapped potential - or is it all just hype?
Giovanni Tavani, Global Social Media, Sr. Manager, Dell
3. eCommerce is boring: How can you ignite passion for your brand and inspire your customers?
Leyla Guilany-Lyard, Head of Marketing & Communications, eBay France
4. Acquiring customers vs. driving traffic: Are your current KPIs killing your retention efforts?
Terry Freiherr von Bibra, Chief Retail Officer Omni-channel, Karstadt, Yahoo, and Amazon
5. Data driven marketing: What are the challenges in a multi-channel/support/device environment and what are next steps to better use data?
Nicolas Morschl, International Business Unit Director, Photobox
6. How to co-create your product and eCommerce offering with you customers
Benjamin Albarede, CEO, Wine Republik
Benjamin Albarede, CEO, Wine Republik
