eTail France English 2015 (past event)

03 - 04 November, 2015

Contact Us: 44 (0)20 7368 9576

Giovanni Tavani, Global Social Media, Sr. Manager at Dell
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Giovanni Tavani


Global Social Media, Sr. Manager
Dell

Check out the incredible speaker line-up to see who will be joining Giovanni.

Download The Latest Agenda

Day 1- Prospering in a Digital World

Saturday, April 11th, 2015


15:00 CASE STUDY – Beyond product recommendations: Combining segmentation with social and content to create a rich, personalised, experience

(Not translated)
  • Developing a segmentation strategy that focuses on improving customer retention, loyalty, and lifetime value across all levels of the customer base
  • Learning to listen through the noise: What are your customers actually saying and what can you do about it?
  • Understanding the demographic, preferences and intent of each unique visitor
  • Targeting customers with personalised recommendations and rich content across the mobile channel

Day 2 - Expanding your Market Share

Monday, May 11th, 2015


14:50 DRILL-DOWN ROUNDTABLES: (Not translated)

1. Overcoming challenges of reconfiguring your attribution modelling to optimise your acquisition costs
Jerome SUTTER, VP Marketing, Weekendesk

2. Social media: What is your fan base actually worth to your business? How can you access this untapped potential - or is it all just hype?
Giovanni Tavani, Global Social Media, Sr. Manager, Dell

3. eCommerce is boring: How can you ignite passion for your brand and inspire your customers?
Leyla Guilany-Lyard, Head of Marketing & Communications, eBay France

4. Acquiring customers vs. driving traffic: Are your current KPIs killing your retention efforts?
Terry Freiherr von Bibra, Chief Retail Officer Omni-channel, Karstadt, Yahoo, and Amazon

5. Data driven marketing: What are the challenges in a multi-channel/support/device environment and what are next steps to better use data?
Nicolas Morschl, International Business Unit Director, Photobox

6. How to co-create your product and eCommerce offering with you customers
Benjamin Albarede, CEO, Wine Republik