eTail France English 2015 (past event)

03 - 04 November, 2015

Contact Us: 44 (0)20 7368 9576

Speakers

Be inspired by

Leyla Guilany-Lyard
Head of Marketing & Communications
eBay France
Leyla Guilany-Lyard handles all marketing and communications for France, one of eBay’s top European markets. She notably works on eBay’s innovations around inspirational shopping, which we discussed together on our phone call. This includes the launch of Collections, a new eBay feature that allows users to create wishlists and moodboards of their favourite items and shop them instantly; and an innovative partnership with the French edition of the TV program Top Gear, where consumers can instantly shop on eBay for the items they’ve just seen on the show.
Odile Szabo
Marketing and Communications Director
PriceMinister
Odile has over 20 years of experience in digital technology, among 11 years at PriceMinister- Rakuten, one of the leading marketplace in the world. PriceMinister – Rakuten is a multi-specialist with more than 200 millions products available on all devices. Odile has been responsible for the developed mobile site and the tablets and app strategy including product and usage in the past 3 years for all B2C and C2C business on the marketplace. Which makes her the best possible person to show you how to meet your customers rapidly advancing mobile expectations and build your business case. 
Eric Fuchs
Non Food Online & Multichannel Bizdev Director
Carrefour
Eric Fuchs is well known for his creativity and tenacity. His responsibilities at Carrefour include the entire non-food division’s Omni channel experience and therefore enables Eric to talk extensively about future digital strategies that will inspire your customers.
Frédéric Maus
Marketplace Development Director
La Redoute
For the last 4 years Frédéric Maus has been dedicated to evolve the La Redoute marketplace and build it into the international market leader that it is today. Most recently,  Frédéric has launched a new premium marketplace: labrandboutique.com. In addition to this he is actioning the businesses strong transformation strategy to evolve the traditional mail order business to a totally digitalised company. During this session,  Frédéric will be sharing his R&D knowledge to help you tackle how to resource a global eCommerce strategy that can be executed locally
Nicolas Haese
Responsable Customer Experience Mobile
Leroy Merlin
Leroy Merlin operates in 12 countries, with the mission of improving homes and the surrounding environment. Nicolas is responsible for all of Leroy Merlin’s  eCommerce and m-commerce activities.
Patrick Bouliou
Head of Mobile
Rue du Commerce
With over 15 years experience Patrick Bouliou is something of a mobile expert. He specialises in Android, software development (including UML, C++, Java, Shell scripts) the DRM (imode, OMA 1.0) and Mobile Application Execution Environment (Midp, Flash lite, browsers). Join Patrick before lunch on Day 2 to gain from his experiences and how this will affect your brand.
Maxime Taieb
Head of eCommerce Methods, Solutions and Innovation
Carrefour

With experience spanning across various large Groups such as Caisse d'Epargne Assurances, Pixmania, Bouygues Telecom, Dixons Group, Darty Group, Fnac, and Carrefour. Maxime Taieb has addressed some of the most high profile cross-channel & marketplace retail challenges with a variety of product categories creating and improving their cross-channel activities in Europe. From now on, Maxime is part of Carrefour's e-commerce, managing a team whose mission is to improve the knowledge and the efficiency of the teams, the solutions & tools used for Carrefour France cross-channel activities. From these experiences, Maxime has developed expertise on the whole value chain of cross-channel commerce specifically on the mandatory deep connections and seamless interactions between all distribution channels. It is with reference to this comprehensive experience that Maxime will work with participants to ensure you leave with tangible takeaways that inspire cross-channel innovation from your digital team.

Pingki Houang
Directeur général - C.O.O.
Showroom-Privé
PingKi is an entrepreneur, Online marketing & Business Development specialist with 18 years’ International experience in retail and eCommerce. As the Directeur Generale for Showroom-Privé, PingKi is going to discuss the evolution of French retail and ShowroomPrivé’s evolving strategy.
François Goujon
Director eCommerce
Conrad Electronics
With more than 14 years of experience, François is an expert within the marketing and digital space. As the eCommerce Director at Conrad Electonics, François’s responsibilities include e-traffic management (SEA, SEO, Web analytics, Price Comparators, Affiliation, Retargeting, Market Places) and managing the eCommerce team, working on B2B and B2C projects. At the digital helm of Conrad Electronics, François manages 4 teams (44 people): ECommerce (11 people), Category Management and Products (20 people) Print & Communication (4 people) & Datamart analysis (2). During his session he will be delving into the world of personalisation.
Karl Hoquante
Development & Concept Director
3Suisses
Karl Hoquante is an international expert in the fashion and luxury consumer goods industry. Karl is currently leading the international development of a fashion e Commerce leader (subsidiary of OTTO Group, No. 1 in Europe), come to the morning panel on day 2 to gain from his experiences of the international markets. 
Karine Bruère
FR Marketing Director
Allo Resto
Karine Bruère joined the world of eCommerce, with Allo Resto, after more than 10 years in the tourism industry. Within her role as FR Marketing Director, Karine is responsible for operating retention, online, and offline campaigns – in which she has delivered double digit market growth YoY. In this takeaway driven session, Karine will happily share her expertise to reveal how Allo Resto are creating raving fans through innovative data driven marketing campaigns.
François Bourgoin
Seller & Partnership Lead France
ebay
François has over 15 years of experience in various roles, all related to eCommerce. He has worked for various fashion and home appliances retailers, as well as a services provider specialized in marketplaces.
François joined eBay in 2013, first in charge of business development for France and Belgium. He is now in charge of all seller activities on eBay.fr, from acquisition to development. François is passionate about eCommerce and helping entrepreneurs get started online.
Terry Freiherr von Bibra
Chief Retail Officer Omni-channel
Karstadt
With experience spanning across some of the world’s most disruptive and innovative digital organisations - including Karstadt, Yahoo, and Amazon - Terry Freiherr von Bibra has developed a practical and actionable model to get the most of your omnichannel business. Gain exclusive insight into this model as Terry answers how the 4 key pillars of omnichannel retail impact your value proposition.
Nicolas Ferrary
Managing Director France
Airbnb
Nicolas Ferrary is the country manager for one of the most exciting business developments, Airbnb. AirBnB is a fantastic success story from a small Californian start up -to a reach of over 190 countries. Come to the first panel on day 1 to acquire practical recommendations from Nicolas.
Étienne Bourdon
Chief Digital Officer
APRIL
Etienne Bourdon specializes in eCommerce marketing, throughout the business, including the technical and development levels. His in-depth hands on approach to digital will provide practical examples of how to benefit your business.
Giovanni Tavani
Global Social Media, Sr. Manager
Dell
Leading the Global Social Media Customer Services organization (60+ people) for EMEA, Latin America & APJ Giovanni Tavani’s team engages in over 2000 online discussion every week in 15 languages and turn customer services into a preferred online brand service, achieving 20% year on year contact deflections through effective customer outreach with 1:1,2 sentiment ratio and branded proactive solutions. With a contagious passion and inspiring wealth of knowledge, Giovanni will be providing answers for how you and your brand can maximise your social potential.
Jacques Lorne
Directeur Général
Quotatis Groupe (Leroy Merlin Group)
Jacques Lorne has recently launched The Quotatis Groupe, (present across Europe- 110 people in France, UK, Germany and Spain). As a specialist in innovation and entrepreneurship Jacques will be discussing what a superior digital business will look like to help you future proof your business.
Dr. Oliver Breiden
Program Office
METRO PROPERTIES
Dr. Oliver Breiden currently heads the program office and innovation team at METRO PROPERTIES, the real estate subsidiary of METRO GROUP. With its four sales divisions, METRO Cash & Carry, Real hypermarkets, Galeria Kaufhof department stores, and MediaMarkt Saturn electronics stores, METRO operates more than 2,200 retail and wholesale stores in 32 countries. Showcasing THE INSPIRATION STORE, Oliver will explore whether there is a role for brick-and-mortar stores in an eCommerce era.
Nicolas Morschl
International Business Unit Director
Photobox
Nicolas has overseen the the launch of PhotoBox in more than ten European countries. This ambitious project has initiated the international story of PhotoBox. To have successful and long lasting international development, it has to be based and built in the heart of the company’s strategy and be a real ambition for all teams. This has been the case at PhotoBox where we not only created an international department but rather more a real international mentality. Nicolas will be sharing some of this in his presentation.
Jerome Sutter
VP Marketing
Weekendesk
Responsible for Marketing, Acquisition, and CRM at European online travel agency, Weekendesk, Jerome Sutter’s focus is to deliver a high quality experience with the brand across all touch points. To provide a first-class service for customers across France, Spain, Belgian, and The Netherlands, Jerome and his team of 13 are well adverse with the challenges of getting the most out of your big data. With a focus on solutions and tangible tips, Jerome will explore the possibilities to overcome major challenges when tackling big data. 
Julien-Henri Maurice
Marketing Director
BazarChic
Over his 10 years of digital experience Julien-Henri Maurice has attained an excellent knowledge of the Digital Market, Internet Media and its players and has become a multi-specialist senior expert in digital media. With reference to his ongoing improvements at BazarChic Julien will explore the scope of testing to help you access insights to improve user experience of site design and increase your conversion rates.
Romain Fau
Country Manager France & Benelux
BlaBlaCar

Romain’s current role is to develop BlaBlaCar footprint in France and in Benelux, filling-up with passengers every idle seat in every car that people are driving around. Before joining BlaBlaCar, Romain Fau spent 3 years at Webhelp, a BPO company, to improve the customer service experience of a leading French Mobile Network Operator. During his studies, Romain also launched and developed a start-up in the Internet advertising industry.

Leif Bode Neilsen
Omni-Channel Specialist – EMEA, eCommerce
LEGO
Leif Bode Nielsen focusses on strategic projects with some of their largest Multi Channel Retailers. Leif’s experiences working in such an esteemed international company are guaranteed to provide practical improvements for your business. He is proud of his efficient record- streamlining processes and only using the most effective customer pleasing strategies, and will show you how to recreate these in your brand.
Eymard de Charry
Head of Multichannel & Digital
Groupama Group
Eymard de Charry’s strong track record makes him perfectly placed to discuss what is truly valuable for of multichannel retailing. Eymard is currently the head of Digital and Multi-channeling at Gan Assurances- the main subsidiary of Groupama, the number four general agent company in France and with 1000 agents, 1500 employees and 1.5 million clients
Neil Insdorf
B2C Director
CeWe Color
Neil Insdorf has successfully launched and delivered numerous data-driven strategies encompassing online marketing plans and multi-canal marketing actions. He has specific interest in using CRM to target customers and understand their motivations and buying patterns. Using this insight and his experience, including France-Loisirs, Neil is heading up the loyalty programme development at CEWE Color and will share strategies to create raving fans as a result.
Reuben Ariyaratnam
Senior Digital Insights Analyst
QVC
Reuben Ariyaratnam is responsible for defining and managing digital research and analysis at QVC. His aim is to create data driven insights about visitor behaviour from traffic patterns, order volume, conversion funnel, navigation behaviour, pathing, and product selection.This wealth of insight from over 1 million active customers across channels, including QVC's unique tablet engagement, means Reuben can provide valuable insights about how data can be used to drive decisions on personalisation, marketing and digital merchandising strategies for your web and mobile strategy. 
Dirk Bartles
Chief Product Officer
Idealo Internet
Dirk will dive into the various data streams that are available to an eTailer, offering insight on what purpose and business benefits the data can expose. With a focus on actionable takeaways, he will ensure delegates discover how this insight can be used to analyse the data. Ultimately, enabling you to ‘make better decisions, faster’. Dirk will do this by exploring how to leverage data to make better decisions, faster.
Sylvain Rouget
Responsable E-Commerce
Grosfillex
Sylvain Rouget is responsible for all eCommerce activities at Grosfillex, whom are present in over 100 countries worldwide. Sylvain previously created and managed the international sites for ODLO. Sylvain will be sharing his wisdom at the lunchtime panel on day 1.
Benjamin Albarède
CEO
Wine Republik
Benjamin Albarède: a remarkable young entrepreneur, co-founder of Wine Republik, - the first ever community market place in the Wine Business. Benjamin is famous for finding the right product for the right people. As a media manager he revolutionized the way to define the best user experience on digital services. He will be offering 5 truly terrific tips in the afternoon of Day 2- be sure to hear them!
Rodolphe Even
CIO
Sandro, Maje, Claudie Pierlot (Groupe SMCP)
Driven by passion for consumer value creation Rodolphe Even is always in search of innovation and efficiency in a world where time is scares and convenience is king. Leading the agile international expansion strategy, last year Rodolphe successfully launched 8 European sites and the business has already seen fantastic results. In this inspiring session, Rodolphe will share his lessons learned from a digital start-up taking the globe by storm using innovation, disruption, and agility.
Yvon Moysan
CEO
Saint Germain
As CEO of Saint Germain Consulting, Yvon utilizes his 15 years of specific experience as a digital executive; including leadership roles at AXA GIE, HSBC, and BNP Paribas. His current research through Saint Germain Consulting and IESEG School of Management (Ranked 21st worldwide by the Financial Times) is focused on The Internet of Things. Sharing exclusive insights from his recent study, Yvon will explore the opportunities being developed worldwide in the banking sector. This includes initiatives such as payment facilitated by swart wristband, Google Glass, smartwatch and the innovative “Power suit”. Meaning he is perfectly placed to share best practice from within the wearable technology ecosystem.
Peter Kloibhofer
Customer Relations Management
Competence Call Centre
Competence Call Center offers internationally awarded call center solutions for national and international businesses that place high demands on their customer service. With more than 4,500 employees at 11 locations in 7 countries, Competence Call Center has already won 42 international awards for the extraordinary services in call center management and professional customer communication. The CCC service portfolio ranges from service hotlines, outgoing campaigns, written customer communication by E-mail, Fax and Letter, as well as Live Chat and Social Media. Since 2009, Peter has focused on their Customer Relationship Management system, but has over 17 years worth of industry experience.
Anne-Marie Schwab
VP and General Manager
RetailMeNot
With a proven track record in retail and omni-channel commerce, Anne-Marie Schwab’s role is to oversee and develop the strategy of the local branch and accelerate the growth of the online, mobile and in-store offerings at RetailMeNot - a market leader in France where it operates cash-back service Poulpeo.com and digital offer sites Bons-de-Reduction.com and ma-Reduc.com. Unveiling a wealth of customer-centric insights Anne-Marie will cover how to increase customer engagement and loyalty through the use of personalised coupons.
Romain Gauthier
Commercial Director for France
MediaMath
In 2013, Romain started Tactads, a company which created cookieless tracking, targeting and cross device solutions that have been integrated into today’s Connected ID product developed by MediaMath. He joined MediaMath in 2014 following the acquisition of Tactads by MediaMath.

Prior to establishing Tactads, Romain worked at SponsorPay (now Fyber), a German startup specialised in game monetization as Sales and Ad operations Manager for France and then Sales Regional Manager for Southern Europe and LATAM.
Grégorie Gimaret
Retail Head
Facebook France

Grégoire joined Facebook in February 2011 where he first helped create the very first EMEA SMB team in our Dublin European headquarters. He then focused on growing french biggest e-commerce advertisers on the platform before joining Facebook Paris to manage the retail vertical.

Grégoire holds a Master in B2C Marketing from Toulouse Business School.


Roland Koltchakian
Sales Development Manager
Oracle

Within the organization EMEA Oracle Applications, Roland Koltchakian is in charge of developing the supply Customer Experience and more particularly Oracle Marketing Cloud solutions for the French market. Roland has ten years experience in marketing applications and providing cross-channel campaign management solutions. Before joining Oracle, Roland Koltchakian was in charge of design, marketing applications, and managing loyalty programs for distribution within a specialized integrator.

Gilles Raison
Managing Director
Allo Resto (Just Eat Group)
Jérémie Cohen
Responsable du pôle web
Auchan Drive

After more than 10 years of experience in various positions related to e-commerce, Jérémie Cohen arrived as head of web and mobile at Auchan Drive in 2012. He is currently in charge of all of the changes made to the site as well as mobile applications Drive Auchan France. In this rapidly growing sector, the Drive is in the heart of transformation due to the habits related to the advent of tablets and smartphones within the customer journey and the challenge of cross channel that the Auchan group have begun to tackle.

Eric Minard
CEO
SDL

Coming from a career in technology including IBM, HP, CISCO and Oracle , Eric Minard has dedicated over 15 years to the sale of software solutions oriented towards customers and consumers , including Siebel , Oracle, SAP . He is currently CEO for Southern Europe and the Middle East at SDL. Eric's various experiences of EMEA Management in these companies give in-depth knowledge of the customer relationship and digital business transformation. 

Romain Parent
Chief Network Officer
Sublime Skinz
Romain Parent is a graduate of GrenobleUniversity where he conducted research on the Internet’s economic models. Blogger, writer, consultant and speaker forUniversities and Business Schools such as Celsa Sorbonne, Mines Nancy, AssasUniversity or Web School Factory, Romain develops and shares his passion fordigital entrepreneurship and innovative business models. Serial entrepreneur, he created his firststart-up sportganizer.com when hewas a student, then cofounded Facilecomm and Universsales (e-commercetechnology start-ups) before finally embarking on the Sublime Skinz’ adventure! As Chief Network Officer, Romaincoordinates the global network development as well as the commercialisation ofSublime Skinz’ technological offering.
Ruben Meulenhoff
Head of EU Sales
wnDirect
With more then 14 years experience in the logistics industry on the commercial and operational side, Ruben Meulenhoff was appointed this year as ‘Head of EU Sales’ for wnDirect. More international expansion is on the cards of logistics and eCommerce firm wnDirect. A strong background in and passion for international eCommerce enables Ruben to focus on cross- border growth and fulfil the international ambition of wnDirect. Ruben worked the last seven years for the Dutch company TNT Post / PostNL Parcelservice as Key Account Manager International and developed international solutions for retailers and etailers across Europe.
Arnaud Guedj
Online Sales Manager South Region
Lenovo
Eric Gueilhers
Managing Director France
myThings

Managing Director for myThings France since 2012, Eric Gueilhers use to work for Tech and Internet companies as AOL, PayPal or Acxiom since 10 years and was in charge of strategic business unit. His global knowledge of Digital Marketing, Media, Ecommerce, CRM and Payment give him a global perspective and understanding of Advertisers needs in a time of deep transformation of the Marketing which is now driving by the technology.

Antoine Gay
Sales Manager
TagCommander