eTail France English 2015 (past event)
03 - 04 November, 2015
Contact Us: 44 (0)20 7368 9576
Eric Minard
CEO
SDL
Check out the incredible speaker line-up to see who will be joining Eric.
Download The Latest AgendaDay 2 - Expanding your Market Share
Monday, May 11th, 2015
09:40 360⁰ PERSPECTIVE PANEL – A pain-free guide for rolling your eCommerce offering into international markets: What should and shouldn’t you do?
(Translated from French to English)
1/5 sales are done cross border, and French retailers are looking overseas to boost their line figures. However, globalisation is complex and there are a lot of answers needed across the board. Attend this all star panel to find answers to:
1/5 sales are done cross border, and French retailers are looking overseas to boost their line figures. However, globalisation is complex and there are a lot of answers needed across the board. Attend this all star panel to find answers to:
- What are the most accurate ways to test appetite in new regions?
- What are the different strategic approaches to enter new markets?
- Experience sharing: What methods of expansion have been successful?- or not! (i.e. wholesale, franchise, online, bricks and mortar/ marketplace)
- Evaluating the right marketplace to partner with – who to approach? How does it work? What are the pricing strategies?
- Performing a gap analysis on the market. What is your USP? Does it alter dependant on the territory you are looking to enter?