eTail France English 2015 (past event)
03 - 04 November, 2015
Contact Us: 44 (0)20 7368 9576
Jerome Sutter
VP Marketing
Weekendesk
Check out the incredible speaker line-up to see who will be joining Jerome.
Download The Latest AgendaDay 2 - Expanding your Market Share
Monday, May 11th, 2015
13:00 CASE STUDY – You have to kill the last click to survive: Reconfiguring your attribution modelling to optimise your acquisition costs
(Translated from French to English)
- Exploring the latest development in key areas of digital marketing to engage customers & drive traffic
- Building the right models to create more targeted marketing messages & remain relevant to your customer base
- What effect does mobile have on your marketing tactics?
- Top tips to make mobile marketing automation work for your business
14:50 DRILL-DOWN ROUNDTABLES: (Not translated)
1. Overcoming challenges of reconfiguring your attribution modelling to optimise your acquisition costs
Jerome SUTTER, VP Marketing, Weekendesk
2. Social media: What is your fan base actually worth to your business? How can you access this untapped potential - or is it all just hype?
Giovanni Tavani, Global Social Media, Sr. Manager, Dell
3. eCommerce is boring: How can you ignite passion for your brand and inspire your customers?
Leyla Guilany-Lyard, Head of Marketing & Communications, eBay France
4. Acquiring customers vs. driving traffic: Are your current KPIs killing your retention efforts?
Terry Freiherr von Bibra, Chief Retail Officer Omni-channel, Karstadt, Yahoo, and Amazon
5. Data driven marketing: What are the challenges in a multi-channel/support/device environment and what are next steps to better use data?
Nicolas Morschl, International Business Unit Director, Photobox
6. How to co-create your product and eCommerce offering with you customers
Benjamin Albarede, CEO, Wine Republik
Benjamin Albarede, CEO, Wine Republik