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Benjamin Albarède

CEO
Wine Republik

Benjamin Albarède: a remarkable young entrepreneur, co-founder of Wine Republik, - the first ever community market place in the Wine Business. Benjamin is famous for finding the right product for the right people. As a media manager he revolutionized the way to define the best user experience on digital services. He will be offering 5 truly terrific tips in the afternoon of Day 2- be sure to hear them!

Check out the incredible speaker line-up to see who will be joining Benjamin.

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Day 2 - Expanding your Market Share

Monday, May 11th, 2015

14:50 DRILL-DOWN ROUNDTABLES: (Not translated)

1. Overcoming challenges of reconfiguring your attribution modelling to optimise your acquisition costs

Jerome SUTTER, VP Marketing, Weekendesk

2. Social media: What is your fan base actually worth to your business? How can you access this untapped potential - or is it all just hype?

Giovanni Tavani, Global Social Media, Sr. Manager, Dell

3. eCommerce is boring: How can you ignite passion for your brand and inspire your customers?

Leyla Guilany-Lyard, Head of Marketing & Communications, eBay France

4. Acquiring customers vs. driving traffic: Are your current KPIs killing your retention efforts?

Terry Freiherr von Bibra, Chief Retail Officer Omni-channel, Karstadt, Yahoo, and Amazon

5. Data driven marketing: What are the challenges in a multi-channel/support/device environment and what are next steps to better use data?

Nicolas Morschl, International Business Unit Director, Photobox

6. How to co-create your product and eCommerce offering with you customers
Benjamin Albarede, CEO, Wine Republik