Dr. Oliver Breiden currently heads the program office and innovation team at METRO PROPERTIES, the real estate subsidiary of METRO GROUP. With its four sales divisions, METRO Cash & Carry, Real hypermarkets, Galeria Kaufhof department stores, and MediaMarkt Saturn electronics stores, METRO operates more than 2,200 retail and wholesale stores in 32 countries. Showcasing THE INSPIRATION STORE, Oliver will explore whether there is a role for brick-and-mortar stores in an eCommerce era.