eTail France English 2015 (past event)
03 - 04 November, 2015
Contact Us: 44 (0)20 7368 9576
Day 1- Prospering in a Digital World
08:30 - 09:10 Conference Registration & Networking Breakfast
09:10 - 09:25 Chairperson Opening Remarks
09:25 - 10:10 ALL STAR PANEL – What will distinguish a superior digital offering in 2016 and beyond?
Moderator:
Eric Fuchs Non Food Online & Multichannel Bizdev Director Carrefour
Speakers:
Jacques Lorne Directeur Général Quotatis Groupe (Leroy Merlin Group)
Nicolas Ferrary Managing Director France Airbnb
Romain Fau Country Manager France & Benelux BlaBlaCar
Roland Koltchakian Sales Development Manager Oracle
Eric Fuchs Non Food Online & Multichannel Bizdev Director Carrefour
Speakers:
Jacques Lorne Directeur Général Quotatis Groupe (Leroy Merlin Group)
Nicolas Ferrary Managing Director France Airbnb
Romain Fau Country Manager France & Benelux BlaBlaCar
Roland Koltchakian Sales Development Manager Oracle
(Translated from French to English)
As French eCommerce is set to tip 60 billion, the face of retail is changing. Our industry titans will kick start eTail France with this interactive panel, sparking debate, igniting inspiration, and tackling some hard truths.
- How can you think differently about your retail business? Where do your strengths lie? What about your weaknesses?
- Back to the drawing board: With a blank canvas approach, how can you redesign these elements of your business to redefine customer engagement and pleasure to drive the profitability of your eCommerce strategy?
• Customer relationships
• Email relationships
• The store
• Website
• Apps
• Co-conception - Crafting new experiences – Engaging your teams to have a customer centric mind set at all times
- Finding the delicate balance between commercial pressure vs. keeping your customers engaged: The sanity check
10:10 - 10:30 CASE STUDY – Mobile-Minded: The Small Screen Isn't So Small
(Translated from French to English)
In response, to the demands and transformation of multichannel retailing, eBusiness professionals must transform how they market, transact, serve, deliver and organise around changing customer experiences. These changes are not an incremental evolution, they are a metamorphosis. eBusiness leaders will optimise their people, processes, and technology to serve today's empowered, everconnected customers across a rapidly evolving set of customer touchpoints. Attend this session to discover from Mickaël Soleau the successes, challenges and the future multichannel opportunities for Printemps – a 150 year old brand. His detailed and honest insights of this transformation will provide for an exciting and informative session.
- How to bring digital relevancy to a legacy company
- Changing cultural mind set - Empowering your staff to embrace digital change
- What advice can today’s retailers take from this ever evolving multichannel giant?
- The update: How has their eCommerce strategy developed 2 years on? And what are the plans for the next 2 years of digitalisation?
10:30 - 10:50 CASE STUDY - Customer Service - Make or Buy?
(Not translated)
- How to dissolve the disconnect between your business and your client services
- What are the proven benefits of utilising the knowledge of your client service team – How does this drive sales and retention?
- Determining where social media fits between your marketing and client services teams to provide the best experience for your customers (Prospect & Existing)
- Insight into client case studies that demonstrate excellence
10:50 - 11:40 Morning Networking Break with Delicious Refreshments
Transforming Online & Offline Collaboration- Chair: Maxime Taieb
11:40 - 12:20 CASE STUDY REVOLUTION – Great people doing great things: How to establish a high performing digital team that fosters an innovative culture(Translated from French to English
- Encouraging buy-in and entrepreneurial spirit to boost innovation across departments
- The team talk: What can be applied offline from online?
- How can mobile data and patterns of consumption provide insight for your store merchandising team?
- What digital capabilities can be deployed in store to empower your store staff with the knowledge to drive in-store conversion?
Boosting Profit & Customer Satisfaction Through Seamless Multichannel Retail- Chair: Terry von Bibra
11:40 - 12:20 CASE STUDY REVOLUTION - How the 4 key pillars of omnichannel retail impact your value proposition(Not translated)
- What trends should you capitalise on to exceed customer expectations?
- How to identify your customers different missions and their correlating behaviours across device
- How can you adapt your current multichannel offering to better support your customer’s missions?
- Industry inspiration: Examples of excellence to feed your imagination
Interactive Track
11:40 - 12:20 SPOTLIGHT ON LEADERSHIP - Breaking down cultural silos and re-defining your organisational structure to excel as a digital business(Not translated)
As French retail is evolving, so must their internal operations – an area that is often fractious due to cultural silos and current processes. Tackling the perspectives of both pureplayer and bricks and clicks retailers, this senior boardroom provides senior executives to work together to determine
- Benchmarking current organisational structures
- Looking to the future: How are participants re-designing their business to exceed omnichannel expectations?
- Recruiting and retaining the best digital talent to survive in a multichannel world
- Strategising tactics for smooth internal communication and attaining cross-function KPIs
(REGISTER TO QUALIFY DIRECTORS ONLY SESSION)
Stream A
12:20 - 13:10 CASE STUDY REVOLUTION - How to maximise the retention of your cross-channel loyalty programme(Translated from French to English)
Defining what structure makes a successful loyalty programme Discover tactics that use the power of personalisation to boost the success of your retention campaign Delve into the technology ecosystem to bring a digital element to loyalty programmes i.e. apps or ibeacons How the can numbers highlight how you should tackle your retention plan to create raving fans
Stream B
12:20 - 13:10 360⁰ PERSPECTIVE PANEL- Multichannel Retailing: It’s not cheap and it’s not easy, but what quick wins can you accomplish to delight your customer?(Not translated)
The gap is getting smaller and smaller between pureplay and bricks and mortar; each are beginning to imitate the strengths of the other. Despite its complexity retailers are investing time and resource in an omnichannel experience to deliver customers expectations and consequently boost brand loyalty and sales. Attend this session to access:
- Operational excellence: Success stories from 3 interesting multichannel retailers
- Obtain tried and tested methods from our expert panellists to:
- Eliminate investment objections
- Overcome platform integration challenges
- Strengthen your delivery promise
- Track your customers across devices
- Maximise conversion at POS - Ultimately, bridge the disconnect between the online and offline experience to provide a connected service to your customers
Stream C
12:20 - 13:10 DRILL-DOWN ROUNDTABLE - The arrival of Premium formats in Programmatic: what opportunities for the Advertisers?
13:10 - 14:40 Networking Lunch – Feed your brain and your contact book!
The Personalisation Spectrum
14:40 - 15:00 CASE STUDY – How to tackle personalisation at every customer touch point: What’s possible?(Translated from French to English)
- Selection of use cases that demonstrate inspired personalised touches
- Where is the balance between personalised engagement and invading your customer’s privacy? Can you over-personalise to the detriment of content?
- Making social a coherent part of your overall marketing strategy
- Does personalisation have better success in particular markets? Is there market bias dependant on customer type?
Actionable Analytics
14:40 - 15:00 CASE STUDY - How to accelerate your marketing activities and improve campaign performance(Not translated)
- Technical challenges: How to integrate your management systems and multichannel control whilst receiving actionable insight through a single dashboard
- Financial challenges: How to quickly demonstrate short term ROI as well as maximisation of customer value over time
- Operational challenges: How to make anonymised data work for you, as well as increasing your efficiency of analysing your ever increasing rich data
- Security challenges: How to protect your data against hacking and technical failures
Interactive Track
14:40 - 15:00 DRILL DOWN ROUNDTABLE- Overcoming eCommerce logistic challenges in new regions(Not translated)
- Identifying the delivery expectations in your new market
- Simple steps to reduce the cost of your international fulfilment: Do you need to relocate your warehouse? Would an OMS-Platform streamline your operation?
- Should you offer free delivery? If not, how can manage expectations and increase the satisfaction of your prospect customers? Is your offer adding value?
- How can you compete with multichannel services such as click and collect? What partnerships can you initiate to support a more multichannel appearance to your international offer?
Stream A
15:00 - 15:40 CASE STUDY – Beyond product recommendations: Combining segmentation with social and content to create a rich, personalised, experience(Not translated)
- Developing a segmentation strategy that focuses on improving customer retention, loyalty, and lifetime value across all levels of the customer base
- Learning to listen through the noise: What are your customers actually saying and what can you do about it?
- Understanding the demographic, preferences and intent of each unique visitor
- Targeting customers with personalised recommendations and rich content across the mobile channel
Stream B
15:00 - 15:40 CASE STUDY REVOLUTION – Closing the gap between advertising and marketing with technology(Not translated)
- What are MarTech (Marketing Technology) and AdTech (Advertising Technology)?
- Customer relationship is becoming more and more complex with the multiplication of media channels and marketing strategies
- MediaMath’s vision on the advantages of this merge
- Case studies and benefits for retailers
Stream C
15:00 - 15:40 Stream C continuedStream A
15:40 - 16:20 CASE STUDY REVOLUTION - How to increase customer engagement and loyalty through the use of digital coupons(Translated from French to English)
- Insight into consumer behavior and how to engage them with your brand
- How has digital couponing developed to ensure relevancy?
- Top tips to increase customer engagement with context relevant messaging
- How to tie up your online and offline customer behaviour
Stream B
15:40 - 16:20 Stream B continuedStream C
15:40 - 16:20 SPOTLIGHT ON LEADERSHIP – Analysis paralysis? How to leverage data to make better decisions, faster(Not translated)
- Your on page experience
- The content offered by your website
- Your off page marketing (SEO, SEM, price comparison, affiliate networks, market places)
- How to get a full view of your disparate data sources
16:20 - 16:50 Afternoon Networking Break with Delicious Refreshments
Gaining Perspective on Digital Innovation
16:50 - 17:10 CASE STUDY - A breath of fresh air: Innovation, disruption, and agility. Lessons learned from a brick & mortar fashion retailer digitalising and taking the globe by storm(Translated from French to English)
- Overcoming the fear of testing and failing fast
- How can retail adapt to the plethora of new tech available?
- How AB testing will save you money on your innovation trials as well as your marketing campaigns
- Insight into the start-up that is gaining traction, fast!
Gaining Perspective on Digital Innovation
16:50 - 17:10 CHAMPAGNE VIP BOARDROOM – Growth strategies: Forecasting growth in todays French eCommerce market(Not translated)
Meet with other Digital Directors to explore partnerships, recommend technology solutions, and tackle challenges
Stream A
17:10 - 17:30 Is there a role for brick-and-mortar stores in an eCommerce era? Lessons learned from THE INSPIRATION STORE, powered by eBay, PayPal and METRO GROUP- (Not translated)
- Identifying the drivers behind the modern retailer and customer
- What does the store of the future look like?
- Insight into the latest store innovation from eBay, PayPal, and METRO GROUP
- Lessons learned from their exploration of brick-and-mortar
