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Romain Gauthier

Commercial Director for France
MediaMath

In 2013, Romain started Tactads, a company which created cookieless tracking, targeting and cross device solutions that have been integrated into today’s Connected ID product developed by MediaMath. He joined MediaMath in 2014 following the acquisition of Tactads by MediaMath.

Prior to establishing Tactads, Romain worked at SponsorPay (now Fyber), a German startup specialised in game monetization as Sales and Ad operations Manager for France and then Sales Regional Manager for Southern Europe and LATAM.

Check out the incredible speaker line-up to see who will be joining Romain.

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Day 1- Prospering in a Digital World

Saturday, April 11th, 2015

15:00 CASE STUDY REVOLUTION – Closing the gap between advertising and marketing with technology

(Not translated)

What are MarTech (Marketing Technology) and AdTech (Advertising Technology)?
Customer relationship is becoming more and more complex with the multiplication of media channels and marketing strategies
MediaMath’s vision on the advantages of this merge
Case studies and benefits for retailers