With a proven track record in retail and omni-channel commerce, Anne-Marie Schwab’s role is to oversee and develop the strategy of the local branch and accelerate the growth of the online, mobile and in-store offerings at RetailMeNot - a market leader in France where it operates cash-back service Poulpeo.com and digital offer sites Bons-de-Reduction.com and ma-Reduc.com. Unveiling a wealth of customer-centric insights Anne-Marie will cover how to increase customer engagement and loyalty through the use of personalised coupons.