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Ruben Meulenhoff

Head of EU Sales
wnDirect

With more then 14 years experience in the logistics industry on the commercial and operational side, Ruben Meulenhoff was appointed this year as ‘Head of EU Sales’ for wnDirect. More international expansion is on the cards of logistics and eCommerce firm wnDirect. A strong background in and passion for international eCommerce enables Ruben to focus on cross- border growth and fulfil the international ambition of wnDirect. Ruben worked the last seven years for the Dutch company TNT Post / PostNL Parcelservice as Key Account Manager International and developed international solutions for retailers and etailers across Europe.

Check out the incredible speaker line-up to see who will be joining Ruben.

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Day 1- Prospering in a Digital World

Saturday, April 11th, 2015

12:20 360⁰ PERSPECTIVE PANEL- Multichannel Retailing: It’s not cheap and it’s not easy, but what quick wins can you accomplish to delight your customer?

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The gap is getting smaller and smaller between pureplay and bricks and mortar; each are beginning to imitate the strengths of the other. Despite its complexity retailers are investing time and resource in an omnichannel experience to deliver customers expectations and consequently boost brand loyalty and sales. Attend this session to access:

Operational excellence: Success stories from 3 interesting multichannel retailers
Obtain tried and tested methods from our expert panellists to:
- Eliminate investment objections
- Overcome platform integration challenges
- Strengthen your delivery promise
- Track your customers across devices
- Maximise conversion at POS
Ultimately, bridge the disconnect between the online and offline experience to provide a connected service to your customers

14:40 DRILL DOWN ROUNDTABLE- Overcoming eCommerce logistic challenges in new regions

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Identifying the delivery expectations in your new market
Simple steps to reduce the cost of your international fulfilment: Do you need to relocate your warehouse? Would an OMS-Platform streamline your operation?
Should you offer free delivery? If not, how can manage expectations and increase the satisfaction of your prospect customers? Is your offer adding value?
How can you compete with multichannel services such as click and collect? What partnerships can you initiate to support a more multichannel appearance to your international offer?