(Translated from French to English)

In response, to the demands and transformation of multichannel retailing, eBusiness professionals must transform how they market, transact, serve, deliver and organise around changing customer experiences. These changes are not an incremental evolution, they are a metamorphosis. eBusiness leaders will optimise their people, processes, and technology to serve today's empowered, everconnected customers across a rapidly evolving set of customer touchpoints. Attend this session to discover from Mickaël Soleau the successes, challenges and the future multichannel opportunities for Printemps – a 150 year old brand. His detailed and honest insights of this transformation will provide for an exciting and informative session.

• How to bring digital relevancy to a legacy company
• Changing cultural mind set - Empowering your staff to embrace digital change
• What advice can today’s retailers take from this ever evolving multichannel giant?
• The update: How has their eCommerce strategy developed 2 years on? And what are the plans for the next 2 years of digitalisation?