View the Latest Edition of eTail France >

View All Speakers

Terry Freiherr von Bibra

Chief Retail Officer Omni-channel
Karstadt

With experience spanning across some of the world’s most disruptive and innovative digital organisations - including Karstadt, Yahoo, and Amazon - Terry Freiherr von Bibra has developed a practical and actionable model to get the most of your omnichannel business. Gain exclusive insight into this model as Terry answers how the 4 key pillars of omnichannel retail impact your value proposition.

Check out the incredible speaker line-up to see who will be joining Terry.

Download The Latest Agenda

Day 1- Prospering in a Digital World

Saturday, April 11th, 2015

11:40 CASE STUDY REVOLUTION - How the 4 key pillars of omnichannel retail impact your value proposition

(Not translated)

What trends should you capitalise on to exceed customer expectations?
How to identify your customers different missions and their correlating behaviours across device
How can you adapt your current multichannel offering to better support your customer’s missions?
Industry inspiration: Examples of excellence to feed your imagination

Day 2 - Expanding your Market Share

Monday, May 11th, 2015

14:50 DRILL-DOWN ROUNDTABLES: (Not translated)

1. Overcoming challenges of reconfiguring your attribution modelling to optimise your acquisition costs

Jerome SUTTER, VP Marketing, Weekendesk

2. Social media: What is your fan base actually worth to your business? How can you access this untapped potential - or is it all just hype?

Giovanni Tavani, Global Social Media, Sr. Manager, Dell

3. eCommerce is boring: How can you ignite passion for your brand and inspire your customers?

Leyla Guilany-Lyard, Head of Marketing & Communications, eBay France

4. Acquiring customers vs. driving traffic: Are your current KPIs killing your retention efforts?

Terry Freiherr von Bibra, Chief Retail Officer Omni-channel, Karstadt, Yahoo, and Amazon

5. Data driven marketing: What are the challenges in a multi-channel/support/device environment and what are next steps to better use data?

Nicolas Morschl, International Business Unit Director, Photobox

6. How to co-create your product and eCommerce offering with you customers
Benjamin Albarede, CEO, Wine Republik