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Romain Fau

Country Manager France & Benelux
BlaBlaCar

Romain’s current role is to develop BlaBlaCar footprint in France and in Benelux, filling-up with passengers every idle seat in every car that people are driving around. Before joining BlaBlaCar, Romain Fau spent 3 years at Webhelp, a BPO company, to improve the customer service experience of a leading French Mobile Network Operator. During his studies, Romain also launched and developed a start-up in the Internet advertising industry.

Check out the incredible speaker line-up to see who will be joining Romain.

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Day 1- Prospering in a Digital World

Saturday, April 11th, 2015

09:25 ALL STAR PANEL – What will distinguish a superior digital offering in 2016 and beyond?

(Translated from French to English)

As French eCommerce is set to tip 60 billion, the face of retail is changing. Our industry titans will kick start eTail France with this interactive panel, sparking debate, igniting inspiration, and tackling some hard truths.

How can you think differently about your retail business? Where do your strengths lie? What about your weaknesses?
Back to the drawing board: With a blank canvas approach, how can you redesign these elements of your business to redefine customer engagement and pleasure to drive the profitability of your eCommerce strategy?
• Customer relationships
• Email relationships
• The store
• Website
• Apps
• Co-conception
Crafting new experiences – Engaging your teams to have a customer centric mind set at all times
Finding the delicate balance between commercial pressure vs. keeping your customers engaged: The sanity check