(Not translated)

As French retail is evolving, so must their internal operations – an area that is often fractious due to cultural silos and current processes. Tackling the perspectives of both pureplayer and bricks and clicks retailers, this senior boardroom provides senior executives to work together to determine

• Benchmarking current organisational structures
• Looking to the future: How are participants re-designing their business to exceed omnichannel expectations?
• Recruiting and retaining the best digital talent to survive in a multichannel world
• Strategising tactics for smooth internal communication and attaining cross-function KPIs

• Selection of use cases that demonstrate inspired personalised touches
• Where is the balance between personalised engagement and invading your customer’s privacy? Can you over-personalise to the detriment of content?
• Making social a coherent part of your overall marketing strategy
• Does personalisation have better success in particular markets? Is there market bias dependant on customer type?