eTail France English 2015 (past event)

03 - 04 November, 2015

Contact Us: 44 (0)20 7368 9576

Étienne Bourdon, Chief Digital Officer at APRIL
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Étienne Bourdon


Chief Digital Officer
APRIL

Check out the incredible speaker line-up to see who will be joining Étienne.

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Day 1- Prospering in a Digital World

Saturday, April 11th, 2015


11:40 SPOTLIGHT ON LEADERSHIP - Breaking down cultural silos and re-defining your organisational structure to excel as a digital business

(Not translated)

As French retail is evolving, so must their internal operations – an area that is often fractious due to cultural silos and current processes. Tackling the perspectives of both pureplayer and bricks and clicks retailers, this senior boardroom provides senior executives to work together to determine

  • Benchmarking current organisational structures
  • Looking to the future: How are participants re-designing their business to exceed omnichannel expectations?
  • Recruiting and retaining the best digital talent to survive in a multichannel world
  • Strategising tactics for smooth internal communication and attaining cross-function KPIs
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