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Frédéric Maus

Marketplace Development Director
La Redoute

For the last 4 years Frédéric Maus has been dedicated to evolve the La Redoute marketplace and build it into the international market leader that it is today. Most recently, Frédéric has launched a new premium marketplace: labrandboutique.com. In addition to this he is actioning the businesses strong transformation strategy to evolve the traditional mail order business to a totally digitalised company. During this session, Frédéric will be sharing his R&D knowledge to help you tackle how to resource a global eCommerce strategy that can be executed locally

Check out the incredible speaker line-up to see who will be joining Frédéric.

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Day 2 - Expanding your Market Share

Monday, May 11th, 2015

10:50 KEYNOTE CASE STUDY – Re-imagining international eCommerce: How to resource a global eCommerce strategy that can be executed locally

(Translated from French to English)

Resourcing international roll out – centralised vs. local? Benchmarking common organisation structures to support international growth
What are the features, benefits, and limitation of centralisation and localisation?
Talking tactics: How to select a trusted localised agency in a new market?
Does your brand maturity within a region dictate when/whether you should enlist a local partner?