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François Bourgoin

Seller & Partnership Lead France
ebay

François has over 15 years of experience in various roles, all related to eCommerce. He has worked for various fashion and home appliances retailers, as well as a services provider specialized in marketplaces.
François joined eBay in 2013, first in charge of business development for France and Belgium. He is now in charge of all seller activities on eBay.fr, from acquisition to development. François is passionate about eCommerce and helping entrepreneurs get started online.

Check out the incredible speaker line-up to see who will be joining François.

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Day 2 - Expanding your Market Share

Monday, May 11th, 2015

09:40 360⁰ PERSPECTIVE PANEL – A pain-free guide for rolling your eCommerce offering into international markets: What should and shouldn’t you do?

(Translated from French to English)

1/5 sales are done cross border, and French retailers are looking overseas to boost their line figures. However, globalisation is complex and there are a lot of answers needed across the board. Attend this all star panel to find answers to:

What are the most accurate ways to test appetite in new regions?
What are the different strategic approaches to enter new markets?
Experience sharing: What methods of expansion have been successful?- or not! (i.e. wholesale, franchise, online, bricks and mortar/ marketplace)
Evaluating the right marketplace to partner with – who to approach? How does it work? What are the pricing strategies?
Performing a gap analysis on the market. What is your USP? Does it alter dependant on the territory you are looking to enter?