Reuben Ariyaratnam is responsible for defining and managing digital research and analysis at QVC. His aim is to create data driven insights about visitor behaviour from traffic patterns, order volume, conversion funnel, navigation behaviour, pathing, and product selection.This wealth of insight from over 1 million active customers across channels, including QVC's unique tablet engagement, means Reuben can provide valuable insights about how data can be used to drive decisions on personalisation, marketing and digital merchandising strategies for your web and mobile strategy.